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Indian loves the Agrabatti and uses it temples, Home or for the Fragrance purpose also. Incense stick is nothing but an aromatic powder or paste is burnt in Indian homes as a fragrant fumigant.Many Agrabatti brands are doing a business of crores.Agarbatti making is one of the traditional industries in India. People burn agarbatti for religious occasions and also for aromatherapy, meditation and yoga.In superior varieties, essential oils, purified resins, natural fixatives like amber, musk, and civet are used along with synthetic aromatics.

Live Touch brand owned by Balmukund Industries, Rajkot (Gujarat) is gaining acceptability in wholesale and retail markets at home and outside Gujarat as well according to Bhavik BhaiKhakhkhar, the owner. In a conversation with Sugandh India,he said that his company is manufacturing high-quality scented and masala incenses, dhoop, premium quality sambrani cups and room fresheners. Dashang and Guggal dhoop have created an X factor for consumers.